Mobile Search Engine Optimization Success
Google has always been the deciding factor to determine success with search engine optimization campaigns. This is because they make up more than 70% of the overall search market with no real threat to that in the near future. However, what is determining success of search engine optimization campaigns is largely changing.
Why is the measure of success changing with search engine optimization? Google renders different results for desktops and mobile devices for the same searches and has been for a long time. However, in the past mobile online usage was so low that it didn’t really matter from an optimization stand point. You didn’t gain a major boost in traffic and conversion with next to nothing. That being said, with the continuing rise in mobile online usage it is becoming a major factor in determining success. Believe it or not, this is a good thing. Google understands that online usage with mobile devices is different from that of a desktop or laptop. Not vastly different, but different enough that mobile searches need their own algorithm. Now, with the continuing increase in mobile online usage and it over taking desktop usage, the measure of success for search engine optimization campaigns has changed. It is no longer determined by desktop search results alone. In fact, many of my clients actually see a higher and faster boost in rankings with mobile devices and as a result they are enjoying a larger boost in website traffic than my clients who see a higher and faster boost in rankings within desktop results.
So, how can you obtain the same results in mobile searches? First, your website needs to be mobile friendly. This means that when I go to your website on my phone or mobile device it should render accordingly, but still have all of the same information as the desktop version. Second, you need to make sure that your mobile friendly website is also mobile optimized. This means making sure that images are the right file size, flash images are replaced with static images, page titles and descriptions are being pulled over correctly, and of course that you have click to call capabilities. Finally, with Google continuing to update their mobile algorithm, you need to stay on top of the changes.
I know this sounds like a crazy amount of work and to be fair, it is. However, if you use programs like WordPress or Joomla to build your website, it will make things much easier on you. These programs come with free mobile friendly templates and are easy to maintain and optimize. Also, you can find thousands of templates to fit the needs of your business and fit to the ever changing search engine landscape.