What Do I Do Anyway?

By Matt Planer
Apr-3-2013
eCommerce Website Design, Marketing, media buying, Media By Matt, SEO, Website Design
0 Comments.

Media By Matt Okay, so I was talking with my wife the other day and she asked what it is I do. Now, to someone in my field what I do makes sense and is very obvious. That being said I’m not trying to work with people in my field. So the following is an explanation of “what it is I do” at Media By Matt. I build websites! Okay, so when my client’s website just isn’t cutting it I build them [...]

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Tags: eCommerce, Local SEO, marketing, media buying, online sales training, SEO, small business advertising, small business advertising solutions, small business website design, small business website solutions

Reputation Management

Online Reputation Management Now more than ever it seems that people have the ability to share their experiences and thoughts about your company…..Just look at Yelp and Google. For better or worse this will only continue. So I am going to cover three best practices for online reputation management. Step one: Be Proactive Don’t wait for a bad review to come to your attention via a friend or co-worker. You should be looking on all kinds of different networks and review [...]

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Tags: reputations management, small business advertising solutions

IAB Wiki

By Matt Planer
Mar-15-2013
Training
0 Comments.

IAB Wiki – Glossary of Interactive Advertising Terms Introduction Because our industry’s jargon and processes are unique, we’ve dedicated the IAB Wiki to be a centralized spot where marketers, agencies and interactive publishers can collaboratively populate a database of information on interactive advertising. Ultimately, this space will serve as a reference to both industry veterans and newcomers alike. We encourage you to participate in this community project. Please feel free to submit new entries as well as update existing ones [...]

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Tags: IAB WIKI, small business advertising solutions

DMCA Fight

By Matt Planer
Jan-30-2013
DMCA
0 Comments.

Ok so I’m not usually one to just post another article, but I had to post this one. Its on the DMCA and its really interesting. Check it out. http://www.techdirt.com/articles/20130129/03584521813/copyright-as-censorship-birth-blogger-fight-goes-legal-over-dmca-abuse.shtml Small Business solution 5fe285a88730cce8c5fb8fb684956370 Tweet

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Tags: DMCA, small business advertising solutions, small business solution

Building Brand Equity

Building Brand Equity Building Brand Equity is something that many businesses struggle with. After all it’s not easy to let everyone know who you are and what you can do for them. Or is it because brand equity has so much more to do with your business than how many people know what it you provide? brand equity is one of the those concepts that can make or break your business. So how to you grow, maintain or even establish [...]

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Tags: Brand Equity, building brand equity, building your brand, marketing, small business advertising solutions

Top 5 Small Business Website Design Mistakes

By Matt Planer
Jan-8-2013
eCommerce Website Design, Website Design
0 Comments.

Top 5 Small Business Website Design Mistakes Many small businesses out there look to save money wherever possible. To be honest I get it and do the same thing. however, there are several areas where businesses should most definitely not cut corners or costs. One of those areas is a website. Now, I almost always ask my clients (even if I know the answer) who built their website. The two answer I hate hearing more than anything is a family member or a friend [...]

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Tags: media by matt, small business advertising solutions, small business website design, Top 5 Small Business Website Design Mistakes, website design, website design mistakes

Why Advertising Fails

Why Advertising Fails The reason advertising fails has many different answers. However, it can usually be attributed to one of four major causes. The first and most common reason advertising fails is because companies do not do enough of it. Example: A retail store is having an event for celebrate their 25 year in business. The owner does not do much advertising and has a small store in a town with a population of 1 million people. The store [...]

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Tags: marketing, media by matt, small business advertising, small business advertising solutions, why advertising fails

eCommerce Website Design

eCommerce Website Design The below are the reasons I build eCommerce websites using the Volusion eCommerce software. As 2012 comes to a close and we welcome the new year, the marketing data start to flow in. I am happy to report that Volusion shopping carts had a record breaking year. The reports show that online business continued to grow, and Volusion merchants led the way. Volusion store owners sold over 3 times the industry average in 2012, making more than $2.8 billion in online sales [...]

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Tags: eCommerce, small business advertising solutions, small business website design, small business website solutions, Volusion, website design

What is Brand Equity

What Is Brand Equity What is Brand Equity and how do i know what kind of brand equity my business has? This is a very common question and problem for businesses. It’s a problem for businesses because the employees, the person in charge of the marketing or even the business owner don’t truly understand brand equity. In many cases all of the above don’t understand it. From Dictionary.com Brand equity Definition: all of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand,either positive or negative Example: Brand equity is created through aggressive mass marketing campaigns. To understand [...]

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Tags: Brand Equity, branding, building your brand, marketing, small business advertising solutions

Which SEO Company To Choose

By Matt Planer
Dec-8-2012
SEO
0 Comments.

What Is Search Engine Optimization Optimization comes in many forms, but the basic concept is always the same. Show up on the first page of major search engines such Google, Yahoo and Bing for a specific word or phrase. The most popular methods for SEO are link building and Meta data updates. This is will only generate a small increase in ranking; partly do to the fact that Meta data is not as important as it once was. Many businesses seem to think [...]